Family Run (Into the Ground)

Family Run (Into the Ground)

Wrong place, wrong time to have majored in graphic design. In 2004 I took my first "real" job at the only paper in town. I was just a temp with lots of potential, and that let to more and more hours, I spent the past 7 years devoting my time and energy to that company, at just the wrong time. The subscriber rate is high at our paper......we were voted top newspaper in  our size quite a number of years in a row. I was so happy to get my foot in the door and yet so bitter to watch it go down the drain. A family run newspaper is a gem. In the days long before I came everyone was making money, owners knew the employees names, and you would have been laughed out of the building if you thought that the newspaper was going to be non existent in the future. Things have changed.

As younger generations take over the need for greed leads to cut backs, which lead to buyouts and layoffs. Now with the news of our paper outsourcing their print work instead of updating the press that has been kicking for years on end, there is another 44 people left unemployed, and empty after devotion to the family company. The community seems to be upset, but the decision I don't think will be changed. Newspapers are failing at an alarming rate, at least when thought of in the old fashioned terms of an actual print product you can hold in your hands or take to the bathroom with you. The focus for the past few years has been in an online outlet, and when the company is not willing to go that route it makes it hard to keep up. The fact is that online advertising can't be sold for what print can be sold for, and most of the people reading online content don't want to be bothered with what comes up in the window.

People still need the news, and though the internet is where we turn first you have to keep local content. Obituaries are one of the most popular read sections of a newspaper, along with local news, and sports scores. A company that once had a morning and evening edition now just runs one morning paper with a lot of canned articles. Focus on the local. Bring the community papers back to life.