Future of Print Media is Bleak

Future of Print Media is Bleak

When radio and television started broadcasting news, people were concerned about the future of print media.  However there was still room in the market for the newspaper.  This was still the case when the internet became commonplace in homes.  While many people go online for their news, others are still buying newspapers.  Experts say that this may change with the growing use of the iPad and smartphone devices.



Media experts are now predicting that people will continue to use three screens in the future.  These screens are their television, computer and smartphone.  Ipads and other tablet devices are expected to replace the computer in future decades.  It has been stated that while people like the convenience of the mobile phone, they still want big screens to watch television on.

It has been estimated that newspapers in the US will die out within the next five years.  Australian and UK newspapers have the potential to survive another ten years.  Only time will tell whether or not these estimations are accurate. 

The print industry needs to adapt by creating online editions of their product.  Many newspapers have already done this and are reaping the rewards.  Papers with both offline and online editions will capture the attention of both older and younger readers.  Older readers are likely to buy a physical paper while youth tend to search for their information online.  Instead of selling news information, papers need to make it available for free online.  They can then make money by selling advertising.  Papers that do this will have a better shot at surviving the digital age.