November 2011

Future of Print Media is Bleak

When radio and television started broadcasting news, people were concerned about the future of print media.  However there was still room in the market for the newspaper.  This was still the case when the internet became commonplace in homes.  While many people go online for their news, others are still buying newspapers.  Experts say that this may change with the growing use of the iPad and smartphone devices.

Yellow Pages Attempts to be More Sustainable

"Surprisingly, the Yellow Pages directories are still being used."

Ten or fifteen years ago when a person wanted the details of a business they would reach for the Yellow Pages.  Thanks to the internet this is no longer the case.  There is simply no need to flick through a ridiculously thick book for information when one can get it with the click of a mouse.  Unfortunately many businesses have failed to see that print is a dying medium.